“Hey, let’s turn a bus shelter into a giant oven people can stand inside of and keep warm.” Could you imagine that creative development meeting?
The heating elements actually work keeping bus riders in Minnesota warm while they wait. How can your eyes not be magnetically drawn to it. It’s a veritable roadside attraction. So now that they’ve appealed to the pedestrian instinct to get out of the winter cold, they are now a captive audience to the product poster inside. Massive out-of-the-ordinary 3D advertising that invites you in. Suddenly all that 2D stuff is a snore. It’s not just a double take, it’s truly immersive advertising.
Shouldn’t all advertising be this fun?
Did you find something out-of-the-ordinary? Tell me about it.
Keep your eyes peeled for cool and report it.
MAMA supports the creative minds of the planet earth. If you come across something interesting and out of the ordinary, or just something that makes you smile, we’d like to know about it.
Did you like this Bus Shelter?